Selling Tips / FAQ

Presentation
Why can two properties that appear the same on paper sell for vastly different prices? It's the power of presentation. Take the time, make a plan, do the work and reap the rewards.
Failing to plan means you're planning to fail. This old saying certainly applies to the sale of your property. Our experience shows the best outcomes are achieved through a considered approach that creates maximum buyer interest.

Whether selling by auction or private treaty, lively and strong competition from all interested parties will guarantee you the highest possible price.

It's about achieving a synergy of efforts.

At the start, we can give you advice on the best property presentation. We can introduce you to reliable and efficient design consultants and trades people if necessary.

We then put together a powerful and cost efficient marketing campaign. We alert our network of registered buyers through the Ray White Cronulla Sneak Preview Club™.

We meet daily as a team to compare current buyer activity, and make sure no opportunity is left unexploited. Every appropriate buyer in our database is alerted about your sale.


Key buyers, those we deem likely to have a strong interest, will then be individually introduced to your home. Real estate is a people business. It's about relationships. We look after our active buyers. We work with them one-on-one.

In most cases, the question of price will be avoided during this early phase. The strategy is to allow an emotional commitment to be formed outside of the normal pricing objection.

This preliminary period may result in an offer.
• Sometimes, purchasers wish to avoid an auction and will make a more than satisfactory financial commitment during this stage.
• If this is the case, we investigate the limits of the buyer's interest through negotiation.
• If appropriate, we provide them with a Contract of Sale and secure their offer in writing with a 10% deposit.
• This may result in a sale. If not, it gives us additional market data prior to proceeding to auction or formal private treaty.
• The sales process is about a partnership between you and Ray White Cronulla. Each step is thoroughly discussed with you, and alternatives outlined.
• Every step of the way, you know what's going on. We give you the best advice we can, and together we move forward to achieve a successful and satisfying sales result. 

Marketing. Be seen. Be heard.
It's easy to spend a lot of money on marketing. It's harder to spend less and do it well. We believe great property advertising is original, interesting, cost effective and relevant.

And we don't believe real estate marketing budgets have to be large to work well. But they do need to be well thought out.

The aim is to expose your home to the widest possible audience of likely buyers in a way that tweaks their interest, and encourages them to take the next step.

The St George and Sutherland “Domain Liftout” provides excellent broad-based coverage. It ensures the widest possible audience knows your home is for sale. The current circulation of the Domain Leader in the St George and Sutherland Shire is approximately 274,000 with approximately 150,000 copies delivered directly to each property every Tuesday.

Local newspapers tap into the local community. A surprising number of homes are purchased by neighbours or nearby residents, who want to move but are committed to staying in the area.

We also advertise when appropriate in the SMH Domain which has over 1.3 million readers on a weekly basis as well as the Domain East with 193,000 readers and the Wentworth Courier, Eastern Suburbs and Southern Suburbs with a combined average of aproximately 96,000 readers.

Through our long standing relationships with the media we have been able to secure the most competitive media rates. Our volume of commitment in supporting all media in turn results in exposure and editorial opportunities for your property.

Signage on the property captures interested passers-by.

Ray White boards are immediately recognizable and are designed to give a clear and uncluttered snapshot of your home's best features.

Thousands of interested purchasers regularly obtain a copy of White Magazine, our own weekly property showcase. We believe it's one of the best-designed and most effective agents' magazines being published today.

The Ray White Corporate website, and www.rwcronulla.com site are internet powerhouses, attracting 64,000 individual property viewings a day.
In addition we utilise five other leading web sites including realestate.com.au, homehound.com, ninemsn.com.au and justlisted.com.au.

Good real estate advertising harnesses the efficiencies of well-tested strategies, while recognising that each property requires an individual approach.

The aim is to attract as many potential buyers as possible to inquire about your home, and visit the property.

After that, it's up to us.